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For brands

Meet guitarists where they play

Connect with the players who already love your gear and reach the ones who haven't found it yet. Run your own club, set challenges and launch new products to the right audience.

Get in touchSee how it works
Three phones running xRoads: the Challenges and Clubs pages with Tolvan Guitars among them, and a 7/8 challenge by Tolvan Guitars with a guitar as the prize

01 · Official clubs

Your customers.
One place.

Run an official club for your brand. The players who already own your gear gather there. Post news, share lessons from your artists and talk to them directly.

Three phones running xRoads: a 7/8 challenge by Tolvan Guitars with a guitar as the prize, the feed with a new lesson from Tolvan, and the Tolvan Guitar Owners clubThree phones running xRoads: a 7/8 challenge by Tolvan Guitars with a guitar as the prize, the feed with a new lesson from Tolvan, and the Tolvan Guitar Owners club

02 · Challenges

Challenges that get them playing.

Set challenges inside your club. Play 5000 notes this week. Learn the riff from your new model’s demo. Top the leaderboard. Every challenge is time players spend with your brand.

xRoads result screen for Glass Monolith, a riff from the Tolvan Guitars 7/8 challenge: 251 of 412 notes, with personal best, streak and the leaderboardxRoads result screen for Glass Monolith, a riff from the Tolvan Guitars 7/8 challenge: 251 of 412 notes, with personal best, streak and the leaderboard

03 · Reach

Reach players who don't know you yet.

Your club sits next to the genre and country clubs guitarists browse every day. When your artists post a lesson, it lands in their followers’ feeds, and new players find you through it.

xRoads feed with a new lesson upload from Tolvan Guitars, next to the Clubs page where Tolvan sits among guitar brand, country and genre clubsxRoads feed with a new lesson upload from Tolvan Guitars, next to the Clubs page where Tolvan sits among guitar brand, country and genre clubs

04 · And more

More ways to win players over

  • Launch to the right players

    New model out? Put it in front of guitarists by genre and country, so you reach the players it was built for.

  • Exclusive deals

    Reward the players who finish your challenges with offers they can't get anywhere else.

  • Work with creators

    Team up with the teachers and YouTubers players already follow, and run challenges together.

    xRoads for creators

Partnerships

Let's put your gear in their hands

We're onboarding our first brand partners ahead of launch in December 2026. Tell us about your brand and we'll take it from there.

Get in touch

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